Wileyfox offers up to 42% off its smartphones (with one massive catch)

Adverts are everywhere. In newspapers, on television, in magazines, on traert_main_wide_image/public/2017/12/wileyfox_offers_42_off_its_smartphones_with_one_massive_catch_-_1.jpg?itok=BDCq6fVP” alt=””/>

Also, I don’t want to brag, but I’m the kind of guy that can now get free tickets to Ministry of Sound.

In other words, I wouldn’t make that deal if I were you, even though Wileyfox will let you opt out for a £40 payment further down the line.
The thing about the Kindle offer is that it works, in part, because you have to buy a Kindle outright. Most people don’t buy their phones SIM-free, and given the choice, I suspect most people would favour paying in instalments via a monthly contract over saving a few quid with the lock screen.
Conceptually, the idea of ads on the lock screen isn’t too far removed from in-app advertising. But somehow, in practice, it’s an experience I can’t see catching on – not in its current form anyway. Like mixing steak and ice cream, if nobody’s done it before, there’s usually a very good reason for it.

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